Life’s a Pitch

Life’s a Pitch

This is the ultimate how-to book – a mixture of mechanics and magic. Nothing like it has been written before. A mixture of mentoring, graphics, anthropology, market research and modern Machiavellianism, this book will train you to pitch for success. So whether at a sales conference in corporate conference room hell or over lunch at a glamourous restaurant, Life’s a Pitch tells you how to handle human transactions, and how to sell yourself and your brilliant ideas. A pitch is not a meeting, it’s a drama. A pitch is not about transferring information, it’s about transferring power. It is business, but it is also theatre. And the results of a successful pitch are – quite simply but rather persuasively – money and power.

Part inspirational manual for business, part guidebook to a successful and happy social life, Life’s a Pitch is written as the result of an accumulated half century of (mostly successful) pitching by the authors. Ground-breaking and genre-busting, it will transform the way you think about the art of persuasion for ever.

‘Life’s a Pitch’ has recently been re-launched to celebrate ten years of success across the globe. The new edition is extended to explore how Donald Trump, against all expectations, pitched his way to the top – and how David Cameron did the opposite.



  1. Ms. Michele Beint

    This is a brilliant book. It’s so wittily instructive whether you’re in business or not. I would recommend the book to all young people starting out after university or college as well as anyone selling anything to anyone.

  2. Dr. P. F. Kiernan

    Aristotle and Shakespeare had a name for it – they called rhetoric the art of persuasion, and like Bayley and Mavity, knew that to persuade involved passion, emotion and getting your audience’s imagination fired up.’Life’s a Pitch’ is different from all those boring business How-To-Succeed books because it shows how every transaction in life involves the emotions, whether you’re pitching for a new client, asking for a mortgage, or negotiating a tricky sex life. The book’s design is a joy to behold, and the style sparkles with wit and passion, seducing the reader -perfect examples of the book’s subject – the power of persuasion.

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